SEO (Search Engine Optimization) and Website Design are two completely different things, though they are closely related. Website design involves developing a website, which includes designing the buttons, images, and overall layout of the website. SEO is done whenever you need organic traffic on your website.
The strategies used for SEO must reflect the changes provided by the search engine industry. Search engine optimization is not just a set of techniques that can be used forever. SEO must adapt to the latest technologies, something that many companies that offer SEO need to recognize.
Search Engine Optimization isn't just for one search engine; it works with all search engines. The goal of search companies is to provide more reliable results. By optimizing your website and figuring out what Google, Bing, and the other search engines are looking for, you help organize content on the internet and push your brand simultaneously.